"Always guarded" is the brand concept of Aretour. "ARETOUR" is the self-owned brand of Asteria Company. The brand name is a combination of “ARETE” and “TOUR”. Arete comes from the Greek goddess of virtue (or courage), and is a symbol of valor and bravery. Tour is evidently a journey.
Asteria company hopes that Aretour will accompany you like the goddess of courage, guarding your journey, anytime, anywhere.